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In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
PROCESS:
A lead generation strategy describes the process of sparking interest in a product or service with the goal of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing significant changes in recent years from the rise of new online and social techniques
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In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
PROCESS:
A lead generation strategy describes the process of sparking interest in a product or service with the goal of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing significant changes in recent years from the rise of new online and social techniques
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